IN the era of online frenzy and tech savvy netizens the efforts of freerice.com, an online game, provides the opportunity to contribute back to the society. The game that allows players to improve their vocabulary at the same time help to fight global hunger by making donations to the United Nations World Food Programme (WFP). Registering its millionth player the game is claiming furor as people keep joining the noble cause.

Players face increasingly difficult vocabulary questions during the game and for every correct answer, they earn 10 grains of rice, which is donated to WFP and paid for by sponsored banners on the site. The game has reached an estimated 1.3 million players per month and has raised almost 100 billion grains of rice, enough to feed five million people for a day in countries in need of food aid. Originally launched in English in 2007, Freerice.com had within a month raised enough rice to feed over 50,000 people for a day.