A
few stakeholders in the US aviation industry have pitched for taxation
of benefits accruing to passengers under the airlines' frequent traveler
schemes as a means to encourage competition in the airline business.
The
United States Government Accountability Office (GAO) has disclosed this
in its report caption 'Airline Competition - the Average Number of
Competitors in Markets Serving the Majority of Passengers Has Changed
Little in Recent Years, but Stakeholders Voice Concerns about
Competition.' The report, prepared at the US Congress' advice, was
released on 11th June 2014.
The report says: "two
stakeholders supported either eliminating airline loyalty programs or
taxing their benefits as a means to increase competition among airlines.
The Internal Revenue Service announced in 2002 that it does not plan to
pursue a tax enforcement program regarding promotional benefits such as
frequent flyer miles. As a result, employees are currently able to keep
mileage earned from flights that are paid for by their employer without
being taxed for the value.89 Taxing benefits from airline reward
programs, according to these stakeholders, would enhance competition by
enabling airlines to compete route-to-route without regard to the extra
benefit of frequent flyer miles."
According
to the report, another key challenge in improving competition cited by
two consumer advocacy organizations, three travel industry organizations
and another stakeholder is the incomplete information provided to
ticket buyers about the total cost of air travel that includes taxes,
ancillary fees, and surcharges.
These
stakeholders emphasized that competition between airlines is undermined
when consumers have limited ability to shop comparatively and make
decisions about their air travel purchases without full fare and fee
information.
The
report notes that in May 2014, Department of Transport (DOT) issued a
notice of proposed rulemaking to, among other things, make airline
pricing of ancillary fees more transparent. Another rulemaking would
require more detailed reporting of ancillary fees to DOT. The airline
industry has generally opposed this effort, arguing that expanded
reporting is too complex to be economically justified and could be used
to impose new taxes.
Several
consumer advocacy and travel industry organizations recommended that
the federal government place more scrutiny on international alliances by
conducting regular reviews to evaluate the effects of antitrust
immunity. Two stakeholders supported a federal role in helping U.S.
airlines compete in the global market as they assert government support
and minimal regulatory burdens in some foreign countries give airlines
like Etihad Airways, Emirates, and Qatar Airways from Persian Gulf
states a competitive advantage over U.S. airlines.
Since
2007, there have been four major airline mergers. As a result of this
consolidation, about 85 percent of passengers in the U.S. flew on four
domestic airlines in 2013. Certain industry observers have raised
concerns that consolidation could have adverse effects on airline
competition, such as higher airfares and reduced service. Others argue
that consumers stand to benefit from recent changes in the industry as
profitable airlines reinvest in new planes and expand their networks.
In
recent years, consumers have experienced higher airfares, additional
fees, and fewer flights in certain markets, but also new services and
expanded networks. Consumers paid about 4 percent more in real terms, on
average, for air travel in 2012 than in 2007, without considering
additional fees. The airline industry has reduced flights, especially to
smaller airports, and consolidated service at large airports. Airlines
have also invested in new aircraft and introduced new services, such as
early boarding and entertainment options, in an attempt to differentiate
products and increase revenue.
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